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Census 2020: The Basics, Who’s Hard to Count and How Nonprofits Can Get Involved

Once a decade, the U.S. Census Bureau launches a sweeping effort to count everyone in America’s diverse and growing population once, only once and in the right place.  The census provides the basis for reapportioning Congressional seats, redistricting, and distributing $675 billion in federal funding to support state, county, and vital local community programs.

Data from the census informs where we build new businesses, how crowded classrooms will be, and even how much federal funding our community will receive to pay for programs such as WIC and SNAP.     Additionally, census data is used for attracting new businesses to states and local areas, planning for hospitals and other health services, and designing public safety strategies – all critical to the economic growth of Virginia. It is estimated that Virginia will lose up to $2,000 annually for each person not counted in the 2020 Census – amounting upwards of $20,000 per person over a 10-year period.

Source: Voices for Virginia’s Children

What’s the Timeline for the 2020 Census?

Most households will receive a mailing in March 2020 with options for self-response, such as completing the census online, calling the Census Bureau to complete the form via phone or requesting a form in the mail.  There are special efforts underway by the Census Bureau to count people experiencing homelessness and people living in group quarters such as nursing homes, student dormitories, and prisons.

Source: Voices for Virginia’s Children

Who is Hard-to-Count?

Even though it is federally mandated that each household fill out the form, certain populations are often missed for various reasons.  The following persons, many of whom are served or engaged by nonprofits, are at risk of being undercounted in the 2020 census. The Census Bureau considers these groups hard-to-locate; hard-to-contact; hard-to-persuade; and/or hard-to-interview:

  • Complex households including those with blended families, multi-generations, or non-relatives
  • Cultural and linguistic minorities
  • Displaced persons affected by a disaster
  • Lesbian, gay, bisexual, transgender, and queer/questioning persons
  • Low-income persons
  • Persons experiencing homelessness
  • Persons less likely to use the Internet and others without Internet access
  • Persons residing in rural or geographically isolated areas
  • Persons who do not live in traditional housing
  • Persons who do not speak English fluently (or have limited English proficiency)
  • Persons who have distrust in the government
  • Persons with mental and/or physical disabilities
  • Persons without a high school diploma
  • Racial and ethnic minorities
  • Renters
  • Undocumented immigrants (or recent immigrants)
  • Young children
  • Young, mobile persons

According to Voices for Virginia’s Children – Virginia’s only independent, multi-issue child policy and advocacy organization – children under five are missed more often than any other group. In 2010, two million young children weren’t counted.  On their Count All Kids website, the organization shares that “when we miss young children in the census, it has serious consequences for them, their families, their communities and our nation – with many of those consequences lasting for at least 10 years.”

Nonprofits can play a crucial role in making sure the communities they serve are properly represented by “getting out the count” and reaching these traditionally undercounted communities, leading to equal political representation and proportional allocation of private and public resources.


Join Us to Learn More

The Community Foundation for a greater Richmond has teamed up with Voices for Virginia’s Children to offer a convening and learning opportunity where we will learn why the census matters, which people/groups/populations are most likely to be missed and why, what the barriers are to getting a complete count, and how to overcome these obstacles.

Attendees will be able to:

  • talk to representatives of other hard-to-count populations
  • engage with Commissioners of the Governor’s Complete Count Commission
  • discuss questions with a U.S. Census Bureau representative
  • get early access to newly released messaging research
  • get a sneak peek of the 2020 Census form
  • leave with resources to take action!

Join us on October 9th from 3:00 pm to 4:30 pm at the Community Foundation Office at 3409 Moore St.  The event is free and open to all, but registration is required.

Register here.

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YNPN RVA Spotlight – Membership Committee

Committee Members:

Kathy Greenier (Co-Chair)

Elise Kindya (Co-Chair)

Diana Villarreal

Alejandra Narvaez-Moran

Michelle Hulme-Lippert

Amber Wilk

Best part about being on the YNPN RVA Membership Committee?

  • The people you get to work with!
  • Everyone gets along, works hard and are supportive of one another’s goals.
  • Forming genuine friendships.
  • Having fun with likeminded professionals.

Why join a YNPN RVA Committee?

  • To build relationships within YNPN RVA.
  • To improve, deepen and expand leadership skills.
  • To form tighter connection to the awesome people that make up YNPN RVA.

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Emerging Nonprofit Leaders 2019-2020 Announced!

The Community Foundation for a greater Richmond is excited to announce the selected participants for the 2019-2020 cohort of Emerging Nonprofit Leaders!

The Emerging Nonprofit Leaders Program is a dynamic nine-month experience for the next generation of nonprofit leaders in the metro Richmond area. In this engaging program, participants can foster a deeper understanding of their leadership capacity, advance their understanding and practice of leading in the nonprofit sector, and strengthen their network of nonprofit colleagues.

Now in its thirteenth year of operation, the program has demonstrated measurable results, building a cadre of talented leaders for the future of the Greater Richmond community.

ENLP Class of 2019-2019 in June at Graduation.

In addition to participating in engaging sessions on topics including strategic leadership, organizational change, collaboration, and coaching others, participants:

  • Experience team building through rigorous and challenging activities in an outdoor setting
  • Develop deep relationships with other nonprofit leaders
  • Participate in a live nonprofit case study
  • Increase awareness of their leadership through a thorough assessment process, including 360-degree feedback and the Birkman Method Assessment
  • Benefit from individual leadership coaching, provided by professionals with experience in leadership development and nonprofit management
  • Network between sessions by engaging in dialogue with the other participants and instructors
  • Interact with five local exemplary Executives-in-Residence in a forum where they share their experiences and perspectives
  • Participate in Small Peer Practice groups led by ENLP Alumni
  • Have access to a supportive online cohort-based e-learning platform.

Selection Process

Nonprofit applicants were selected based on their potential to make a significant future contribution to the nonprofit community through assuming higher and increased levels of leadership, show substantive history of involvement in the nonprofit sector through employment, volunteerism, or board service and demonstrate a commitment to ongoing professional development, continuing education, and lifelong learning.

In August, a committee of ENLP Alumni reviewed applications to ensure that the 13th cohort met above criteria and that the group would be diverse and comprehensive representation of the local nonprofit sector.

The 2019-2020 Emerging Nonprofit Leaders Participants

  • Amy Atticks, Director of Development and Communications, Ronald McDonald House Charities of Richmond
  • Fran Bolin, Executive Director, Assisting Families of Inmates
  • Elena Brooks-Perkins, Education & Outreach Manager, Safe Harbor
  • Tiffany Copeland, Fitness Warriors Program Manager, Sports Backers
  • Christoper Edwards, Director of Mission Achievement, Virginia Supportive Housing
  • Laura Faison, Creative Services Manager, Goodwill of Central and Coastal Virginia
  • Katherine Francis, Mental Health Services, Program Manager, ChildSavers
  • Rebecca Huff, Senior Director of Operations, Heart Havens, Inc.
  • Christina Mastroianni, Director of Civic Engagement, Community Foundation for a greater Richmond
  • Elaine McFadden, Director of Corporate and Foundation Relations, Virginia Museum of History & Culture
  • Victor McKenzie, Jr., NRC Works Director, The Neighborhood Resource Center for Greater Fulton
  • Melissa Meadows, Education Director, The Virginia League for Planned Parenthood
  • Cindy Moussavou, Program Director, Housing Families First
  • Edward Oliver, Executive Director, Federation of Virginia Food Banks
  • Cynthia Pantaleo, Director of Capstone Programs, Junior Achievement of Central Virginia
  • Steve Parkins, CFO, Jewish Family Services
  • Madeline Petrie, Grants & Marketing Coodinator, project:HOMES
  • David Sams, Executive Director, The Community Tax Law Project
  • Marisha Toler, Property Manager, Better Housing Coalition
  • Sarah Young, Assistant Director of Development, Peter Paul Development Center

Thank you to everyone who applied and congratulations to those who were selected!

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YNPN RVA Spotlight: Communications Committee

The Young Nonprofit Professionals Network RVA (YNPN RVA) is looking for the next crop of young leaders!  Applications are open for the 2020 leadership team and we are recruiting for both board and committee members through September 6th!  Here’s a peak into the work of the Communications Committee – one of 3 main committees for YNPN RVA!

Committee Members:

Victoria Sheridan

Executive Administrator, Weinstein JCC

Rachel Southard

Donor Relations Associate, ICA at VCU

 Cassie Cunningham

Policy Director, Children’s Home Society of Virginia

 Gabrielle Jones (co-chair 2018 & 2019)

Digital News Editor, Virginia’s home for Public Media (VPM)

Stephanie Hathaway (co-chair 2019 & 2020)

Regional Manager, Soles4Souls

What’s the best part about being on the YNPN RVA Communications Committee?

  • Being able to spread the word about the great events that YNPN RVA hosts for nonprofit professionals and individuals pursuing or considering a nonprofit career.
  • The opportunity to build soft-skills in a professional environment.
  • Working alongside hard-working YP’s who show up, take action and quickly accomplish the objectives to successfully communicate events and such to YNPN RVA members.
  • Getting to utilize some skills that you do not use on a daily basis at my job.

Why join a YNPN RVA Committee?

  • To get more involved with YNPN RVA and get a deeper understanding of everything it has to offer.
  • To network at a deeper level with other nonprofit professionals.
  • To give back to the nonprofit community.
  • The ability to meet new people.
  • To create a deeper connection with YNPN RVA members.

Become a part of the 2020 YNPN RVA Communications Committee!

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The Top 5 Reasons to Join the YNPN RVA Leadership Team

The Young Nonprofit Professionals Network RVA (YNPN RVA) is looking for the next crop of young leaders!  Applications are open for the 2020 leadership team and we are recruiting for both board and committee members through September 6th.

We asked our current YNPN RVA Leadership how being a part of the team has benefited them, and below are the top 5 responses.

They said that “being a part of the YNPN RVA Leadership Team, has helped me”:

  • build deeper connections with other nonprofit professionals
  • form a better understanding of the RVA nonprofit sector
  • gain skills or practice new ones
  • flex my leadership muscle
  • have fun while giving back!

“Being a part of YNPN RVA has allowed me to build friendships and professional connections with people from all across the city who are employed in diverse non-profit fields. Having a large and varied professional network has made me more aware and more appreciative of our larger nonprofit sector.” – Michael Parsons, Information Coordinator at Peter Paul Development Center & YNPN RVA Secretary 2018-2019

Members of the YNPN RVA Leadership Team are a part of one of three committees: Communications, Membership or Programs. The committees have approximately 5-7 members each and are led by their respective Co-Chairs. In addition, there is an Executive Committee comprised of the Chair, Vice Chair, Secretary, and Treasurer/Staff.

YNPN RVA Committees and Focus Areas

For 2020 we are looking to fill the following positions: Co-Chair, Secretary, Communications Committee Co-Chair, and two Membership Committee Co-Chair positions, as well as recruiting for representatives for the Membership, Communications and Programs Committees.

Learn more and apply here by September 6th!

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YNPN RVA Member Highlight July: Cristelle Brown

Name: Cristelle Brown

Previous Position: Senior State Director, Partnerships, Spread the Vote

Why did you join YNPN RVA and when?

I joined YNPN in January 2019 in order to deepen my connection to the nonprofit professional community in RVA.

What is your career background?

I’ve been working as a nonprofit professional for five years. My work has spanned across higher education, large nonprofit associations, as well as small, homegrown organizations serving the Richmond community. I’ve worked primarily in programming, but in my most recent role, I served as the Senior State Director of Partnerships for Spread The Vote, a nationally-operating 501c3, nonprofit, nonpartisan organization that helps individuals obtain government-issued photo identification for the purposes of voting, obtaining employment, securing housing, and so much more.

What are your career goals?

I look forward to one day scaling my own organization, the Cristelle Brown Legacy Foundation, to a full operation that allows me to serve communities of color on a deeper level. I strive to provide our communities with the tools, resources, and experience needed in order for them to live full lives.

Why do you do what you do?

I love providing and/or connecting people to the resources that they need to live out their fullest potential. Everyone deserves to see their dreams come into fruition.

Favorite thing to do in Richmond?

Festival season reminds me why I love living in Richmond. When the weather cooperates, I love heading over to whichever festival is running at the time and kicking back with friends. Enjoying the weather, a cup of beer or wine, great food, and performances by local/national artists.

If you were to take over the YNPN Instagram page for a day, what would you show us?

I’d show the YNPN audience some of my favorite places to collaborate and recharge across RVA.

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Mindfulness with YNPN RVA and Project Yoga

Project Yoga Richmond’s goal is to make yoga accessible and affordable to practitioners of all abilities. On Monday night, they led YNPN RVA in a facilitated mindfulness discussion followed by an interactive yoga session. PYR also gave a moment for individuals to do a self-care check-in which asked the following questions based on the past 24 hours of your life:

  1. Have you stretched and moved your body?
  2. Have you paused for a moment and taken 5 deep breaths?
  3. Did you sleep at least 7-8 hours last night?
  4. Have you spent time in nature?

Mindfulness is more than a “buzz-word”, it is a way of life that requires a lot of practice and welcomed intention. YNPN RVA’s challenge was to take a moment and set an intention around 1 of the 4 questions above. What will you take a few moments to do more of this week?

Missed the event? Join them at the mat for a class: https://projectyogarichmond.org/schedule

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Capital One Seeking Richmond Nonprofits for Accelerator Program at 1717

Capital One just announced the launch of a fall pilot program at their 1717 Innovation Center – “Grow @1717”, a local nonprofit accelerator that aims to support nonprofits in expanding capacity to deliver social impact more powerfully.

Accelerators have become a powerful part of startup communities around the world. Intended to provide entrepreneurs with the support needed to accelerate growth, the accelerator model has proven successful in catapulting startups to the next phase of business.

Community Engagement Manager Toria Edmonds-Howell shared that, “at 1717, we believe nonprofits and startups have many similarities: they solve problems through innovation, their people wear many hats, and they take risks because they believe in their mission. And because we believe nonprofits and startups have a lot in common, we have decided to adopt the accelerator model to provide support for Richmond area nonprofits.”

The 12 week program will include a full needs assessment, workshops, project support, pro bono volunteerism, peer-to-peer learning, and mentorship – equipping participating organizations with new knowledge, tools, connections and visibility.

If you are a Richmond based nonprofit looking to grow in innovative ways, please consider applying to participate in the 1717 Innovation Center’s Grow @1717 Nonprofit Accelerator.  Additional details are below.

Important Dates:

  • Application Opens: June 24, 2019
  • Application Deadline: July 26, 2019
  • Notifications Sent: August 9, 2019
  • Accelerator Begins: Week of September 9, 2019
  • Accelerator Ends: Week of December 2, 2019

Criteria for Application:

  • Nonprofit organization with 501(c)(3) status
  • Richmond based
  • Commitment to organizational growth
  • Mission and/or vision focused on impacting communities in at least one of the following areas:
    • 21st century skill-building
    • financial well-being
    • small business development

If you have any questions or would like to chat before applying, please reach out to Toria Edmonds-Howell, 1717 Community Engagement Manager at toria.edmonds-howell@capitalone.com.

Here’s the link to apply: https://forms.gle/Ve6p5AK3u6FshhXu8

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YNPN RVA Member Highlight: Dan Halloran, Robins Foundation

Each month, the Young Nonprofit Professionals Network RVA (YNPN RVA) will be sharing highlights of their members.  If you’d like to become a member of YNPN RVA or learn more about our upcoming events for 2019, go here.

Name: Dan Halloran

Job Title: Program and Grants Manager

Company: Robins Foundation

Why did you join YNPN RVA and when?

I joined at the beginning of 2019 to start taking professional development and networking seriously.

What is your career background?

Despite other internships during my academic career, I have worked at Robins Foundation since my undergraduate graduation in 2017.

What are your career goals?

Someday, I want to run my own nonprofit.

Why do you do what you do?

I feel more than a desire to give back to my community and country. I feel a sense of obligation and duty to do so. I have too good of a life to selfishly sit idle while others struggle.

Favorite thing to do in Richmond?

Community yoga in Byrd Park/ Maymont (hosted by King of Pops)

If you were to take over the YNPN RVA Instagram page for a day, what would you show us?

It would be great to show on the YNPN RVA Instagram examples of yo-pros getting involved and volunteering at local nonprofits (in the field, on junior boards, fundraising, etc.)

What else should we know about you?

I’m so stoked to get one of those YNPN RVA t-shirts this year. :).

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Self Advocacy for Young Nonprofit Professionals

YNPN RVA hosted “Knowing Your Worth: Self-Advocacy for Young Nonprofit Professionals” this past Monday at the Community Foundation. We had the pleasure of having three well-versed non-profit leaders deliver a panel discussion answering YNPN RVA members and non-members questions around topics like salary negotiations, skills that are desired of a nonprofit professional, how to maintain a work-life balance and other very relevant advice!

The panel was represented diverse perspectives, and included Shantell Chambliss, Executive Director of Dress for Success, Whitney Fogg, HR Director for Commonwealth Public Broadcasting Corporation and Alan Delbridge, Volunteer & Partnership Coordinator for the Enrichmond Foundation.

Here are some key take-aways from the event:

Salary Negotiations:


Desired Skills for Nonprofit Professionals:

  • General writing/communication – a dying skill set with the advent and growth of social media and a critical need for storytelling within organizations
  • Don’t adapt-impact: when you walk into a room, be yourself, don’t mold to your audience
  • A servant’s heart – genuinely care about the mission of the nonprofit you are at or want to be at
  • Comfortability with all audiences


Work-Life Balance:

  • Change the culture – There are 6 different generations in the workplace right now and someone at yours set the precedent of what work-life balance looks like
  • Speak up when burn-out occurs
  • Log those hours off the clock mindlessly answering emails
  • Nonprofit professionals are expected to wear a lot of hats – it’s okay to take one off sometimes


Panel Advice:

  • Never stop learning to add value to your worth
  • Show up – volunteer at that event; help raise money during the annual fundraising campaign, even if you’re not in development
  • Align Professional Development opportunities with company goals – ask for your organization to cover the cost of these if a raise/promotion isn’t an option
  • Sometimes the budget just won’t be there – negotiate PTO or paid Professional Development opportunities
  • Master the art of “bull****” – have confidence even when you don’t know
  • Change the narrative within our society – nonprofit professionals work just as hard as a for-profit professional and we must advocate for our sector and our worth

Want more YNPN RVA learning opportunities?  Become a 2019 member and join us at our May Articles Club meet up for members only on May 21st at Chairlift and in June for our next professional development event centered around Diversity and Inclusion (registration opens soon).

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