On December 5th, ConnectVA 501 Tech Club presented the 2013 Social Media for Nonprofits Conference – “Engaging Your Audience: From Boomers to Millennials (and Beyond)” with host Community Idea Stations | WCVE. The conference was a sellout event with over 120 attendees.
Jeanine Guidry of Arts in the Alley got things started by providing a pre-conference Basics and Refresher Clinic. This session was optional and helped get those individuals and organizations new to social media, or in need of a refresher, up-to-speed with a solid foundation in the big social media platforms.
Curtis Monk warmly welcomed conference attendees to the Community Idea Stations | WCVE studio while Wendy Austin of Southside Community Partners and Melissa Hough of the Partnership for Nonprofit Excellence shared ConnectVA’s successes one-year later — since its launch at the 2012 Social Media for Nonprofits Conference. Highlights include:
- +1 million pages viewed
- +64,000 unique visitors
- +2300 registered users
- +850 participating organizations and businesses
The conference featured four expert-led breakout sessions including:
- Enchanting Your Audience – Emily Shane of The Hodges Partnership provided a discussion on discovering your social story and strategies for telling it to you audience.
- Storytelling with Tumblr – Lianna Woods of Tumblr provided an overview of everything you need to know to be a successful nonprofit or case marketer on Tumblr.
- Managing Your Rich Media Content – Greg Hofbauer of GroundWork Design had participants on the edge of their seats discussing ways to streamline your processes to make the most of your rich media content on social platforms. He stressed capture, store, edit, assemble, and share!
- Dealing with Non-Believers and Slow Adopters – Judi Crenshaw of Virginia Council on Economic Education, while acknowledging that change is hard, provided tangible steps and strategies for turning skeptics into believers.
The conference keynote was Generations Matter: How to Navigate Generational Difference and Similarities to Make Social Media Work for Your Organization and was delivered by Matt Thornhill, the founder and president of generational think tank, the Boomer Project, he is considered the nation’s authority on marketing to the Boomer Consumer.
The conference concluded with a dynamic discussion featuring social media practitioners from across the generational spectrum sharing personal perspectives and professional best practices on engaging a multi-generational audience. Participants included:
- Jeff Wilson, PadillaCRT
- Jennifer Curtis, CarMax
- Domenick Casuccio, Valentine Richmond History Center
- Nathan Hughes, Bandazian & Holden
- Sarah Milston, The Spark Mill