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Little Black Dress Initiative
February 18 @ 8:00 am - February 22 @ 5:00 pm
The Junior League of Richmond (JLR) is proud to announce it’s third
annual Little Black Dress Initiative (LBDI), a week-long fundraiser to be held February 18-22, 2019. This
year’s goal of $30,000 will be used to fund three grant recipients, Safe Harbor, ChildSavers, and Fit4Kids, for
various community programs focusing on women and children.
Participating JLR members will be wearing the same black dress each day during the LBDI campaign to
bring awareness to the lack of choices people in poverty face. It is a week-long, social media driven
fundraising campaign that uses the iconic LBD to raise awareness about poverty and its effects on women
and children in society. The community is encouraged to donate to this worthy cause via