When the James River Association (JRA) was founded in 1976, the James River was considered one of the most polluted rivers in the country with large sections of it declared dead or unfit for human use. Through four decades of consistent and continued effort, JRA has helped turn the James from the most polluted to the most improved. While we celebrate the progress we have made, we also recognize that the James River remains a river at risk and that each additional step toward full health will be harder than the step before. JRA is the only organization solely dedicated to protecting and restoring the health of the James River and one of the leading conservation organizations in Virginia. JRA protects the James River and connects people to it through programs that build awareness, appreciation, action and advocacy. With the James River basin spanning 10,000 square miles, we work across the state to address the critical issues currently affecting the James River, its tributaries, and the communities along it. JRA’s strategic efforts provide a comprehensive and long-term approach to the systemic problems facing our waters, as well as to the opportunities a healthy river provides to our community.