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Virginia Ready Initiative (VA Ready)

Title Description Categories Date Posted
Marketing and Outreach Coordinator The Role: Virginia Ready seeks a dynamic, self-starter to assist in organization-wide marketing efforts and Community Partner outreach. Additionally, this role will lead efforts to intentionally engage Scholars in their career journey via career coaching and designing and implementing events/workshops. This Marketing and Outreach Coordinator position is an excellent opportunity to experience various aspects of a start-up organization while working for a community based nonprofit organization, as well as assisting Scholars in their career journey. While this is a remote position, you will be supervised by the Student Journey Manager who will provide and assign responsibilities and provide oversight of deliverables and deadlines. This position is a full-time role, requiring 40 hours a week. Responsibilities: Scholar Engagement, Outreach, and Marketing 50% Ensure Scholars receive timely and relevant communication as it pertains to their career pathway and Scholar Journey via automated workflows, and newsletters Planning, facilitation, and follow up after New Scholar Orientation, and Career Readiness Workshops with Scholars and Business Partners Develop and review resources needed for Scholars throughout their Scholar Journey Hold Office Hours with Scholars to ensure Virginia Ready can retain a viable Scholar base to meet the projected annual application and credential goal Develop and implement strategies to market newly supported courses and additional Educational Partners to potential Scholars Manage Virginia Ready’s social media presence on platforms including Facebook, LinkedIn, Instagram, and Twitter with regular posts and engagement to promote our mission and encourage people to apply for the program. Educational/ Community Outreach Partner Engagement 20% Cultivate and sustain relationships with statewide Community Outreach Partner Organizations and Points of Contact at Educational Partners via monthly or quarterly meetings Design and implement timely and consistent communication to Community Outreach Partners that align with Virginia Ready’s mission and/or vision via virtual or in-person meetings, emails, and/or events Develop and review resources needed for Educational Partners Data Management 15% Ensure verbiage is up-to-date on Virginia Ready website, Scholar Portal, and Hubspot Knowledge Base Ensure all workflows within Hubspot / Sakari are properly working via enrollment and un-enrollment triggers Maintain the Community Outreach Partner, Educational Partner, Business Partner user databases in HubSpot via updating records, managing duplicates, revising Contact Tags/ Types, and ensuring email addresses are current Administrative Tasks and Additional Projects 15% Manage an Intern/ Federal Work Study student as needed and ensure all hours are properly documented Manage the Business Partner Update for the Partnerships Team Track and monitor the analytics for the Hubspot Knowledge Bases and suggest resources to develop based on Scholar needs Manage Virginia Ready social media channels, including Facebook, LinkedIn, Twitter, Instagram, and other relevant platforms Participate in regular staff meetings and special events Perform other duties as assigned Communication/Public Relations/Marketing, Community Relations May 4, 2023