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Innovation in the Business of Philanthropy Close-up: Melina Davis-Martin, PlanG


On September 4, 2013, ConnectVA is hosting Innovation in the Business of Philanthropy in collaboration with GiveRichmond/GiveSouthsideVA, Work it, Richmond, and i.e.* The event is generously sponsored by PlanG.

Register here!

The evening will feature a dynamic panel of representatives from local giving platforms. Last week we interviewed panelist Brian Marks, founder of Bonfire Funds. Today we do a close-up on Melina Davis-Martin, Co-Founder and EVP of Strategic Partnerships, PlanG.

?We make giving easy and rewarding by embedding social impact into brands and allowing philanthropy to be everywhere and part of everyday life.?

3 things people should know about PlanG:

  • PlanG is a place that transforms the way donors give to your cause. It?s true. We?re revolutionizing giving by creating ways your donors can add extra dollars to what they?re already donating.
  • It?s a new technology without contracts or upfront monthly fees. 
  • With fundraising campaigns, social media integration, and rewards for shopping, increasing donations has never been this engaging ? or rewarding.

What does ?Innovation in the Business of Philanthropy? mean to you?

Innovation is both inherent and a magnet to philanthropy. So many people in and around philanthropy are compelled to find better, smarter ways to fill gaps and solve problems. Important ideas are generated regularly as a result. Iterations and sharing of these ideas create progress and a sense of momentum across the industry. In turn, the abundance of ideas, iterations and the sharing of them acts as a magnet ? getting attention and drawing more people to philanthropy. Chasing innovation in philanthropy leads to not only key solutions but also to new supporters and interest in our field and our missions.

1 way you keep yourself or your organization thinking creatively:

  • Interact, play and debate with people from different industries and viewpoints.

How does your business empower individuals, advance organizations and strengthen community (ConnectVA?s mission)?

At PlanG we amplify personal and brand relevance and celebrate the work of individuals and organizations in strengthening the community. PlanG promotes philanthropy and engagement by delivering positive, emotional experiences. We make giving easy and rewarding by embedding social impact into brands and allowing philanthropy to be everywhere and part of everyday life.

Click here to learn more about and register for Innovation in the Business of Philanthropy.

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