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Communications Manager

Virginia Press Association

Responsibilities include creating and implementing a strategic communications plan for the association that will reach both internal and external audiences and support the association’s strategic plan. The communications manager will work with the association’s membership services, advertising and legislative/advocacy teams. Manages print and digital communications and marketing initiatives for the Virginia Press Association.


Communications & Marketing:

Develop and implement member communications strategy.
Manage print publications, eNewsletters, VPA website, email communications, social media, face to face (Speaker’s bureau) and special events.
Coordinate and lead monthly editorial meetings with association staff.
Design and update marketing materials (print and digital) for association trainings, events, services, benefits, and more.
Coordinate legislative/government relations communications with the association’s contracted lobbyist.
Coordinate press releases related to the annual awards banquet and conference with direction from the Executive Director.


Coordinate the production of the annual membership directory including information gathering, design, proofing, printing/production.
Coordinate the production of the annual conference program with the Director of Member Services.
Coordinate production and maintain content of the association’s marketing materials.


Manage the association’s website, member portal and special pages
Coordinate content revisions, in collaboration with other staff, and write copy for website updates.
Update website content routinely – perform daily quality control checks including a weekly broken link check.


Maintain database with direction from the Director of Administration.
Maintain records of communications activities including excel spreadsheets and press release plans/schedules.
Assist with administrative tasks related to Director of Administration projects such as the annual conference and awards banquet.

*Internal/External Relationships:
*Reports to the Executive Director. Works closely with the Director of Advertising Sales and Director of Administration on a variety of projects and initiatives. Works with members and selected vendors/contractors for graphic design and technical support, as well as membership directory, website, and database.

Required Qualifications:
MINIMUM QUALIFICATIONS: *Bachelor’s degree in marketing and/or communications or equivalent degree and/or work experience. Two to three years of experience working in communications/marketing preferably in an association or nonprofit environment. Publications management and graphic design experience a plus. Skillset(s) needed and proficiency level required: MS Office-Proficient Adobe InDesign-Excellent Adobe Photoshop-Excellent Adobe Acrobat Professional-Excellent Writing & Verbal Skills-Excellent Social Media Platforms (i.e. Facebook, Twitter, Instagram)-Profiecient Knowledge of web design/administration on the back end-Excellent Graphic Design-Moderate to Good Database Administration-Moderate Email/Marketing Software (e.g. Constant Contact, Mail Chimp)-Excellent Additional Skills Desired: Drive to achieve excellence; willingness to learn; accuracy to attention and detail; sensitivity to member’s needs, and enjoy working as part of a team.
Varies depending on experience/negotiable
SALARY & BENEFITS: We offer a convenient location, free parking, training support, competitive compensation, and excellent benefits that include 100% paid health insurance, paid time off for vacation, sick leave and holidays, and a 408(k) SARSEP retirement plan.
How to apply:
Email resume, cover letter and three writing samples and/or marketing materials to Ms. Janet Madison, janetm@vpa.net Application Deadline: 5 p.m. Wednesday, July 10, 2019
Communication/Public Relations/Marketing
Posting Organization:
Virginia Press Association