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Digital Engagement Manager

The American Civil War Museum

The Digital Engagement Manager is a key member of the Marketing Department, which
enhances the Museum’s sustainability by inspiring audience engagement, increasing public
awareness, and cultivating opportunities for financial giving. Through these efforts, the
Marketing team broadens and deepens the Museum’s audience and funding base for exploring
the causes, course, and legacies of the American Civil War era. The team also enhances
relationships between the museum, its audiences, and its partners and supports the desired impact
of the Museum’s larger interpretive plan and strategic plan.

Required Qualifications:
Duties and Responsibilities: Tactical execution of the marketing and campaign strategy and editorial calendar as directed by the Director of Marketing and Public Relations. Maintain and execute the correct tactics of the department calendar and ensure completion of projects, initiatives and staff assignments and meet the required deadlines Attend and participate in various department meetings to form and implement marketing strategies with the Marketing Director and other administrative staff Ensure all required and needed video, filming, and photography is implemented in the calendar with needed assignments to execute and complete these projects, including final editing and submission in a timely manner to meet predetermined deadlines Supports Marketing Department initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing Supports audience development strategies in collaboration with colleagues in Marketing, Ayers Center (Education, Collections, Exhibits), Visitor Engagement, and the Foundation Manages and grows activity on social media channels and tracks results Assists in managing digital advertising campaigns Contributes to and supervises the Digital Marketing Coordinator on the e-Newsletter Maintain the Museum’s websites as directed Supervise and help maintain digital experiences to coincide with current exhibits or projects Supervise and provide support in retail and fundraising online operations as needed Supervise in G Suite maintenance Maintains current knowledge of best and next practices, trends, and scholarship in digital engagement and technology. Supervise planning teams and committees, especially institutional committees that impact digital engagement, audience development, and digital user experiences including monitoring other institutions to foster ideas regarding new or different approaches, within the region and state, as well as nationally, including digital initiatives to recognize donors and funders and funding of the museum Supervise and maintain WordPress and Google suite Supervise copywriting and proofreading Supervise and coordinate multiple projects with concurrent deadlines and maintain deadlines Supervise and direct reporting tools and analyzing related data as needed Contribute and help coordinate creative and strategic projects Supervise and maintain WooCommerce Supervise the use of Adobe Create Suite and/or Final Cut Pro Supervise and Maintain the use of HTML, PHP, CSS3 Work a flexible schedule, including some weekends and evenings
Salary:
$42,500
Benefits:
Full health care benefits package, and generous personal time off .
How to apply:
please send resume and cover letter to jmaloney@acwm.org
Website:
http://www.acwm.org
Classifications:
Communication/Public Relations/Marketing
Location:
Richmond
Posting Organization:
The American Civil War Museum