Website Girl Scouts of the Commonwealth of Virginia
Girl Scouts of the Commonwealth of Virginia serves over 12,000 girls and 5,500 volunteer members. Girl Scouts is the world’s preeminent leadership development organization for girls, building girls of courage, confidence, and character, who make the world a better place.
The Marketing and Communications Manager is responsible for developing, enhancing, and maintaining the council’s image and brand. The incumbent takes a leadership role in creating, implementing and managing strategies for public relations, communications, media, and marketing campaigns to promote Girl Scouting to internal and external audiences, using all forms of media available to increase girl and adult membership and gain financial and community support. The incumbent also oversees the development and implementation of a variety of marketing initiatives to generate leads for both girls and adult volunteers. Serves as lead functional subject matter expert and may supervise communications and marketing staff.
Essential Duties and Responsibilities
1. Takes a leadership role in developing and implementing a comprehensive council marketing, public relations and communications strategy and plan.
2. Establishes and cultivates relationships with local and mainstream media throughout the council jurisdiction.
3. Fields inquiries from news media, provides guidance on responding to requests for information about the council and serves as the council’s designated spokesperson as necessary and appropriate.
4. Aggressively seeks media opportunities to support the recruitment of girls and adults, promote Girl Scout programming, and attract new funding sources.
5. Oversees the development and implementation of a variety of marketing initiatives (venues may include paid and in-kind television advertising, radio advertising, print advertising, social media, Web, digital, and direct mail) to generate leads for girl members and adult volunteers throughout the council jurisdiction and raise visibility.
6. Oversees the management of Council social media sites to ensure all communications are in compliance with social media guidelines. Capture social media metrics and analyze trends to optimize viewing and shares. Research to ensure Council’s social media outlets remain current with technology and recommend changes as necessary.
7. Proactively researches stories, collects testimonials, writes press releases and pitches feature articles that enhance the Girl Scout image and brand and provide increased visibility to the council.
8. Designs, develops and coordinates the production of all communications and marketing materials, including but not limited to council newsletters, publications and print materials.
9. Prepares speeches and design presentations for senior leadership and or council initiatives.
10. Analyzes market trends, gathers customer insights and recommends changes to communications and marketing strategies and plans based on analysis and feedback.
11. Develops and maintains a working partnership with volunteers that encourages the exchange of public relations and marketing opportunities, capitalizes on local knowledge and positively promotes Girl Scouts. Provides support and resources that are readily available to assist their efforts.
12. Works collaboratively with all functional areas of the council to develop media campaigns, communications pieces and messages that support and achieve the council’s membership, fund development and other goals.
13. Ensures that diversity and pluralism is embraced and incorporated into the work of the council.
14. Actively supports and promotes the Council’s commitment to excellence in member services, membership growth, community visibility and diversity.
|Experience and Skills • Bachelor’s degree in public relations, communications, marketing or related field preferred • Demonstrated skills and experience in the design and execution of marketing, communications and public relations activities • Five to seven years of experience in progressively responsible roles and experience in managing staff • Proficiency in writing and communication skills • Experience in managing marketing collateral development and design process • Exceptional interpersonal, verbal and communication skills to maintain and build collaborative relationships • Strategic, forward thinking • Ability to manage multiple tasks and projects • Experience developing and managing budgets Competencies and areas of expertise may include: • Oral and Written Communication abilities (i.e. In person, verbal, written, and/or phone) – expresses ideas and facts in a clear and understandable manner appropriate for the individual or group; listens to and comprehends what others are saying; prepares organized and structured presentations; has demonstrated ability to work with a wide range of sensitive and confidential issues and communicate effectively with a diverse group of girls, volunteers, and staff. • Judgment and Decision-Making – recognizes when immediate action is required; recognizes when enough information has been obtained to make a decision; makes decisions where appropriate or refers decisions to the appropriate organizational level; makes decisions without undue delay • Marketing Knowledge – has demonstrated knowledge of the basic principles of marketing (for example, market identification and segmentation, interpretation and use of market data). Demonstrates comfort in presenting the value behind solutions in a way that resonates with what is most important to the potential members/customers of the organization. • Team-Building - knows team-building techniques and processes; collaborates with others to create optimal solutions; fosters a commitment to a team approach to work; promotes partnerships between work units; collaboratively defines boundaries and outcomes of work responsibilities; shares information with others; recognizes and rewards team accomplishments; shares decision-making responsibility with team members • Marketing Skill - Attracts support for the Girl Scout program, its key messages, and products, by promoting visibility and credibility of Girl Scouts in the community and to girls; identifies, seeks to understand, and influences the local market for Girl Scouting; effectively promotes Girl Scouts program and products. • Technical computer skills - proficiency in Microsoft Office including Word, Excel, Outlook, and Customer Relationship Management systems, and social networking.|
How to apply:
|To apply, please see the employment section of our website at http://www.comgirlscouts.org. Please email your cover letter, application and resume to email@example.com and firstname.lastname@example.org.|
|Girl Scouts of the Commonwealth of Virginia|