Your noprofit can use any of the following resources to build a comprehensive email strategy to engage donors, build advocacy campaigns and more! Find them and more in ConnectVA’s KnowledgeCenter (powered by IdeaEncore).
Send your supporters engaging emails. This might seem obvious but creating compelling and engaging content can be one of the most difficult parts of any nonprofit’s communication startegy. Check out: How to write (or Create) Content Fast! (shared by Nonprofit Marketing Blog) and Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact (shared by Writing for Community Success)
Collaborate on your email campaigns. Include stories written by supporters, community leaders and the people you serve to provide a fresh point of view and show your organization’s impact. Check out: Nonprofit Blog Post Template (shared by Emily Davis & Associates)
Your e-newsletter needs substance and style. Never underestimate the importance of details like frequency, day, time, and lay-out. Check out: Nonprofit Newsletters that Engage (shared by Constant Contact)
Personalize your campaigns. From including your supporters’ names in the greeting to sending out individualized content to different types of supporters, even the smallest change can create a more engaging newsletter. Check out: Donor Stewardship and Cultivation Procedures Template (shared by Graceful Fundraising)
Attend a training. ConnectVA’s 501 Tech Club brings technology trainings and education opportunities to our comunity. Register now: The Power of Email Marketing with Constant Contact on Tuesday, September 24 from 8:30am – 11:30am.
Courtesy of www.4Good.org, inspiring innovative connections between poeple, organizations and movements for greater social impact.