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Social Media for Nonprofits Conference Close-up: Judi Crenshaw, VECC


On December 5, 2013, ConnectVA 501 Tech Club presents the 2013 Social Media for Nonprofits Conference, hosted by Community Idea Stations | WCVE. The theme is Engaging Your Audience: From Boomers to Millennials (and Beyond) and will feature expert-led breakout sessions.

Learn about Judi Crenshaw of VCEE, social media expert and conference session leader:

Dealing with Non-Believers & Slow Adopters. Not everyone loves social media – maybe it’s you, maybe it’s your executive director, maybe it’s the board. Regardless of who, this session will provide an overview of how to deal with those who are slow (or even resistant) to embrace social media. Register here. 

What does engaging a multi-generational audience through social media mean to you?

Social media allows me to tailor messaging to specific age groups and target them through different means of communication. So technology provides a lot of flexibility in targeting the audience — I get to zero in on what will make the most sense to who I’m talking to AND deliver it on the most effective platform. I keep up with changing trends and statistics about which age groups are responding to which social platforms. And I also keep stats on my own organization’s messaging so that I know what is working for us. 

3 things people should know about you:

  • I’m always open to learning something.
  • I love being involved in local projects that connect communities
  • I’ve successfully enabled my three mostly-grown kids to fly the coop

3 things people should know about VCEE:

  • VCEE trains K-12 teachers to effectively teach economics and financial literacy to their students.
  • We’re focused on real-world skills for students like budgeting, saving, and being a good employee.
  • We’re a statewide organization that operates through universities around Virginia.

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Judi’s public relations and media work ranges from the halls of the Virginia capitol to the Chesapeake Bay — she currently works with the Virginia Council on Economic Education and VCU School of Business, promoting financial literacy for K-12 students throughout the state. An active board member, she chairs the Nonprofits Section of PRSA-Richmond, spearheads social media strategy for WCVE’s Big Idea Challenge, and is on the board of Social Media Club of Richmond (SMCRVA). You can find Judi on Twitter @judicrenshaw

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