Home / Campaign Closeup: $5k for RVA


Campaign Closeup: $5k for RVA

The Better Housing Coalition (BHC), a non-profit community development corporation, transforms communities through high-quality, eco-friendly affordable housing. They offer social services that help residents become more self-reliant, seek higher education and age in place. Their portfolio includes 16 residential communities – 8 for lower-income seniors – as well as 180 single-family homes for low- to moderate-income first-time buyers. BHC is known for the many collaborative partnerships they’ve created with financial and commercial organizations, public agencies, other non-profits, private individuals, grassroots community leaders, and builders and developers in order to scale and manage their mission of revitalizing the community.

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Campaign Closeup: Close The Gap

Over the course of four days – from September 26th to 29th – Shalom Farms held an online giving event called “Close the Gap”, with a goal of raising $20,000. The slogan for the campaign was “closing the healthy food gap, together” and Shalom conveyed that “all funds raised during the event will go to directly to our goal of providing over 400,000 servings of fresh produce along with nutrition resources, food-skills education and support to over 7,000 people. The Nutrition Distribution Network, Prescription Produce Plan, Youth Run Farm Stand, Healthy Corner Store Initiative and Community Mobile Market are all made possible by these donations.” They ended up surpassing the $20,000 goal and reached over $36,000 in donations from 182 gifts. We caught up with Shalom Farms, who gave us more insight into their campaign.

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Campaign Closeup: The Amazing Praise

On September 13th four local Christian nonprofits held The Amazing Praise – a 48-hour online giving event with a goal of raising $100k. Participants included Boaz & Ruth, Richmond Christian Leadership Initiative (RCLI), Sweet Monday and Youth Life Foundation of Richmond. The four organizations had individual goals based on their previous success in the Amazing Raise; RCLI - $55k, Youth Life Foundation - $20k, Sweet Monday - $12.5k and Boaz & Ruth - $12.5k. The online giving event ended up bringing in $55.5k.

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Amazing Raise 2015 Recap and Awards

This year’s Amazing Raise, sponsored by The Community Foundation Serving Richmond and Central Virginia (TCF), was bigger and better than ever before!  In its fifth year, the event surpassed last year’s gift totals and dollars raised by over 10%. Through the generosity of individuals in the region, across the nation and around the world, the Amazing Raise generated 21,2135 gifts and over $1.84 million in unrestricted support for 553 local charities in just 36 hours on September 16th from 6am to September 17th at 6pm!

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Resources You Can Use to Prep for The Amazing Raise 2015


The 5th Annual Amazing Raise is right around the corner – September 16th and 17th!

Our friends at The Community Foundation plan for this to be the best year yet with a goal to reach 25,000 donations and $2 million raised. During their recent “Kick-off” event that packed the house, they said, “Together, we will continue to celebrate the tremendous and collective generosity of our community. The true “win” plays out in how the donations are used for the betterment of our region – not only in RVA, but also in the Tri-Cities, Northern Neck and communities across Central Virginia.” Over the past four years the giving day has infused our nonprofit community with over $5 million in unrestricted support.

Toolkits to Prep

On AmazingRaise.org you can find:

Some Important Dates

The summer is an important time to begin planning for The Amazing Raise.  The Community Foundation is offering several trainings where they will help you create or update your GiveRichmond portrait in time for the August 1 deadline, as well as tips for creating an effective social media campaign to promote your goals.

Beginner/Advanced Portrait Trainings – July 8

“Social Media Strategies for Giving Days” Workshops ($15 per person) – July 14 and August 11

Portrait Deadline – August 1

First Day of Video Submission – August 10

The Amazing Raise 5K at the Boulders – September 10

5th Annual Amazing Raise Giving Challenge – September 16-17

Social Media Strategies for Giving Days

Sarah Milston of The Spark Mill  provided the following Top 5 tips for harnessing the power of social media during the Amazing Raise Kickoff.

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1) Invest NOW in social media & e-news

2) Make a plan and assign roles

3) Nail your story

4) Create and use stellar visuals

5) Curate a team of ambassadors

This is just a preview of what you can learn during the interactive workshops offered at The Community Foundation.  Attendees will walk away with practical tips, low cost resources and how to utilize each social media platform to reach your targeted audiences. The cost is $15/participant, and all funds collected will support the Selfies for Good prize during the Amazing Raise.  Register for the session July 14 and August 11.

Still need convincing on participating?  Read this article on 5 Meaningful Reasons to Participate in the Amazing Raise!


Need ideas for this year’s Amazing Raise?  Check out:

2014 Video Winners

2014 Results

2014 Closeup Richmond

2014 Closeup Tri Cities

2013 Video Winners

2013 Closeup Richmond

2013 Closeup Tri Cities

2013 Results

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Amazing Raise 2014: Recap & Results

This year?s Amazing Raise, sponsored by The Community Foundation Serving Richmond and Central Virginia, was bigger and better than ever before!  In its fourth year, the event surpassed last year?s gift totals by 13% and dollars raised by nearly 12%.  Through the generosity of individuals in the region, across the nation and around the world, the…

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Amazing Raise 2014: Video Winners & Celebrations!

It?s here!  The region?s largest online fundraiser, benefitting over 600 area nonprofits is underway!  The Amazing Raise has pumped over $3.3 million over the past three years.  Our goal for this year is to reach $2 million.  A gift of as little as $25, could secure an incentive prize for your favorite nonprofit.  There are…

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Amazing Raise 2014 Closeup: Southside

The Amazing Raise is a 36-hour give-a-thon that kicks off at 6am on Wednesday, September 17th and goes through 6pm on Thursday, September 18th. Here?s how the Chesterfield-Colonial Heights Christmas Mother is getting ready for the big event! ?The Amazing Raise is a cutting edge means of making the larger community aware of the truly great…

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Amazing Raise 2014 Closeup: Greater Richmond

The Amazing Raise, A 36-hour giving marathon for Central Virginia's nonprofits, kicks off Wednesday morning September 17th at 6am and runs through 6pm on Thursday September 18th. Here?s what second year participants, Project Yoga Richmond has planned for this year: - A 36-hr. YogaThon ? anyone is invited to stop by the studio and experience the many benefits…

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