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Tip of the Week: Giving Tuesday Alternatives

It's less than two weeks until #GivingTuesday (November 29th this year) - a national day of online charitable giving (strategically after Thanksgiving, Black Friday, and Cyber Monday), and all of the nonprofit blogs are abuzz with tips and tricks to make your campaign the best it can be. Since its inception in 2012, Giving Tuesday has generated $116.7 million for nonprofits globally, with over 40,000 organizations in 71 countries participating. Even though the movement seems to be going strong, many local organizations expressed that they've decided not to participate in a global campaign because they feel like their message would be lost in a crowd of "asks" and the preparation for the event would be incredibly time consuming, even though GivingTuesday.org offers several tool kits and resources to help beforehand. More importantly, those in fundraising positions reiterated that they want to be engaging and receiving donations from their supporters year-round, and asking on Giving Tuesday is counter-intuitive to this. You can read more about why many nonprofit leaders advise avoiding Giving Tuesday.

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