Home / Social Media for Nonprofits Closeup: Dean Browell, Feedback


Social Media for Nonprofits Closeup: Dean Browell, Feedback

On March 19, 2015 ConnectVA presents the Social Media for Nonprofits Conference 2015 - "Mobile Technology for Social Good" featuring Heather Mansfield, founder of Nonprofit Tech for Good at WCVE Community Idea Station in Richmond, VA.  Register here for $65-$75 - tickets almost sold out! During the Conference, 5 social media experts will lead workshops filled…

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Tech Tips: 10 e-Newsletter Best Practices

Is your nonprofit leveraging communication and driving fundraising through an e-newsletter? According to the Pew Research Center email still dominatesamong online adults and the ROI from e-newsletters is relatively high compared to other Web-based communication channels.  Thanks to social media, e-newsletter growth in the nonprofit sector grew 14% in 2012; this is especially true for…

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Smart Giving: How Can Your Nonprofit Benefit from Pinterest?

How Can Your Nonprofit Benefit from Pinterest?

Today nonprofits have so many social media tools at their fingertips ? it can be quite overwhelming to determine which social media platforms are worth using or which ones will most effectively reach a desired audience. Pinterest is a growing social network medium for nonprofits and companies because of its visual storytelling format that showcases products, news and ideas. It can also serve as a library of sorts, providing a place to store articles and ideas that you would like to explore when you have more time. There are a variety of different ways nonprofits can utilize Pinterest to create a picture driven collection of information in hope of spreading their value and mission.

Pinterest Boards can be created for any and every topic. Check out Lewis Ginter Botanical Garden?s pinterest profile below. This nonprofit has created boards for flower pictures, events, weddings at their venue, Richmond news, gardening ideas, classes offered, etc.

How can your nonprofit use different boards to showcase your mission and values? More examples include animal rescue organizations creating a board for animals waiting to be adopted, art centers creating a board to show recent work, community organizations creating a board with holiday potluck recipes?the possibilities are endless!

Idea Boards: The Pinterest board below is from the HandsOn Greater Richmond profile and serves as a space for the team to collect volunteer appreciation gift ideas. Pinterest boards can be used as a storehouse for lesson plans, gift ideas, recipes, blog post ideas?anything that could be useful to a specific nonprofit organization. Use idea boards for internal purposes or direct clients to a particular board to share ideas and helpful information. The Spark Mill consulting firm has created numerous boards that share tips on how to be more creative, strategic, efficient and more. The whole idea is to showcase information, tutorials and stories. GiveRichmond plans to continue producing ?How To? articles like this one and post them to Pinterest for your future reference. *Important tip: Install the Pin button on your internet browser so that you can immediately pin something you come across on the internet. Several people can be added to the same board to collect ideas in one location.

Product boards can be used to display items available the Pinterest. When an individual ?pins? a picture of a product, the image is seen by all of the individual?s followers ? this rapidly increases the exposure of a particular item as friends ?share? pictures of products with each other. The Richmond Sports Backers have a Pinterest board exclusively for their products, and each picture links to the Sports Backers online store. This way, the user is immediately directed to the online store after clicking the picture and is prompted to purchase the item or view similar products.

Want more tips on social media for your nonprofit?  Come to ConnectVA’s Social Media for Nonprofits Conference on 3/19 @ WCVE/Community Ideas Station – featuring Heather Mansfield of Nonprofit Tech for Good!


GiveRichmond/GiveSouthsideVA is a program of The Community Foundation Serving Richmond & Central Virginia (TCF). As strategic partners with ConnectVA, TCF and GiveRichmond/GiveSouthsdeVA encourage smart giving by identifying trends and success stories in local philanthropy through their Smart Giving blog series. If you have ideas about topics you would like to have covered, please comment below!

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Nonprofit Technology

Nonprofit Technology Tools

Videoconferencing Communication

  • GoToMeeting – Citrix web-conferencing software
  • Skype – Person-to-person and group video conference calling available
  • Wiggio – Host virtual meetings and conference calls

Cloud-Based Back-Up Systems and Storage Systems

  • Carbonite – Safe, cloud-based back-up systems for office data and vital information
  • Dropbox – Allows you free document storage with easily controlled sharing or privacy settings
  • MozyPro – Provides online document back up services

Document and Information Sharing

  • Google for Nonprofits – Provides charities access and guidance on how to use a variety of tools and resources that Google offers. Google Apps, provides a free way to host email and provide organization-wide calendar and document sharing
  • Microsoft One Drive – Document sharing site that is useful for sharing collections of documents with groups of people using a password
  • My Committee – Handles committee member contact information, agendas, minutes and other committee documents for a nominal fee
  • Prezi – Create and share presentations online with the cloud-based, free software
  • Slideshare – share PowerPoint slides and presentations

Business Enhancing Software Programs

Visit Techsoup for reviews and discounts for the software below.

  • Account Edge – Manages all elements of accounting
  • Cisco – Servers and Networks
  • Donor Perfect – Manage fundraising efforts with this donor management system
  • ETapestry – Manage donors and all aspects of fundraising
  • Exceed – Several versions provide different levels of donor management
  • Mobile Beacon – Servers and networks
  • Netsuite – Manage fundraising and donors with this system
  • Quicken – Manages all elements of accounting
  • Volunteer Matters Pro – A scheduling software
  • And more!
  • Invoicely – Free, unlimited online invoices
  • Slimvoice – Free invoice generating software

Website Content Management and Design

  • Bootswatch – Free themes for Bootstrap
  • Drupal – Open-source web design and content management for nonprofits with little or no web design expertise
  • HTML5Up – Free HTML5 site templates
  • Impossibility – Domain name generator
  • LeanDomainSearch – Domain name search
  • Reviews.com – Comprehensive research into the best web hosts
  • Templated – A collection of free CSS and HTML5 website templates
  • WordPress – Blog and site design for nonprofits with little or no web design or content management expertise

Graphic Design Tools

  • Canva – Create social media and presentation graphics with pre-made or custom templates
  • Easel.ly – Create and share infographics
  • Pablo – An extension of Buffer, this tool provides perfectly sized templates for captivating content creation
  • Piktochart – An easy-to-use infographic maker
  • Relay – Free user-friendly graphic design tool with sharing functions
  • Withoomph – Low-cost instant logo generator

Social Media Tools

  • Blab – Connected to Twitter, Blab enables real-time video conversations from multiple locations
  • Buffer – Schedule social media posts across different channels in advance
  • Klout – See how you rank and guage your influence
  • Latergramme – Schedule and manage your Instagram posts
  • Moovly – Create animated videos and presentations
  • Periscope – A mobile app that lets you broadcast events in real-time
  • RiteTag – Using a campaign hashtag? Track its performance with this tool
  • Social Image Resizer Tool – Optimize your images for different channels
  • SocialRank – Find, analyze, and manage your Twitter and Instagram followers
  • SharedCount – Track URL shares and likes
  • WriteRack – Want to try a Tweetstorm? This tool can help you do it.

Photo Editing Tools

  • Giphy – Create fun GIFs from video files
  • Layout – Use this mobile app to create a collage of photos to share on Instagram
  • PicMonkey – Edit photos and resize graphics for free
  • Pixlr – Online photo editor

Video Editing Tools

  • Replay – An iOS mobile app for mashing together clips, photos, music, and text to make compelling videos for social media
  • Upload’n’Roll – A tool for uploading your photos and videos into Snapchat
  • VivaVideo Pro – An Android video-editing app
  • WeVideo – A comprehensive cloud-based video-editing platform

Web and E-mail Content Tools

  • Bit.ly – URL shortening and redirection service with real-time link tracking
  • BrainyQuote – Find inspirational quotes to use in your communications content
  • Emotional Marketing Value Headline Analyzer – See how your reader will react to your headlines with your EMV score
  • Free Stock Images – Check out this digest of websites with free stock photos
  • GetEmoji – Copy and paste emoji for inclusion in your e-mails and social media
  • HTML and CSS Tutorials – Learning basic HTML and CSS can help when using tools like MailChimp and WordPress
  • HubSpot’s Blog Topic Generator – Enter a few keywords to get new ideas in seconds
  • Iconfinder – Find icons (like social media icons) for adding to your website or e-newsletter
  • Internet Archive Wayback Machine – Review and reference old versions of your website
  • Mapme – Create, share, and embed your own maps!
  • OptInMonster – Get more newsletter subscribers by adding an e-mail subscription pop-up to your website
  • Portent Title Generator – Need a great headline for your blog or e-newsletter? Try this generator using keywords.
  • SnapWidget – Create a collage of Instagram photos for your website
  • Statista – Need a stat? This is a searchable portal to multiple statistics databases worldwide
  • Thesaurus.com – An online thesaurus for when you need help with your writing
  • WiseStamp – Allows you to create HTML-based email signatures

SEO, Analytics, and Website Testing Tools

Productivity and Creativity Tools

  • Board Director – software to help manage communication with board members
  • Evernote – Keep track of all of your notes in one place with this popular app
  • Google Transcribe – a Chrome add-on that helps you transcribe audio
  • LastPass – Create and save passwords for multiple websites
  • Padlet – A cloud-based brainstorming tool. Terrific if you have staff members who don’t all work in the same building & for board members
  • Paper – A mobile app for organizing notes, photos, and sketches
  • Trello – ConnectVA uses this project management tool to keep our web projects organized
  • Yanado – A task and project management tool inside Gmail

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Amazing Raise 2014 Closeup: Greater Richmond

The Amazing Raise, A 36-hour giving marathon for Central Virginia's nonprofits, kicks off Wednesday morning September 17th at 6am and runs through 6pm on Thursday September 18th. Here?s what second year participants, Project Yoga Richmond has planned for this year: - A 36-hr. YogaThon ? anyone is invited to stop by the studio and experience the many benefits…

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Tech Roundup: Quick Tips for Social Media part III

Quick Tips for Social Media blog post series part three (see one and two).  In case you missed the recent Nonprofit Tech for Good webinar with Heather Mansfield, 10 Social Media Strategies for NGO's, here are a few quick tips, tools and resources you can use for social media success in ConnectVA's 3-part blog series: 1) Launch a mobile-compatible website: Mobile will…

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Tech Roundup: Quick Tips for Social Media part II

Quick Tips for Social Media blog post series part two (see one and three).  In case you missed last week?s Nonprofit Tech for Good webinar with Heather Mansfield, 10 Social Media Strategies for NGO's, here are a few quick tips, tools and resources you can use for social media success in ConnectVA's 3-part blog series: 1) Integrate your social…

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Tech Roundup: Quick Tips for Social Media part I

Quick Tips for Social Media blog post series part one (see two and three).  In case you missed yesterday's Nonprofit Tech for Good webinar with Heather Mansfield, 10 Social Media Strategies for NGO's, here are a few quick tips, tools and resources you can use to implement best practices: 1) Launch a blog: inspire people to volunteer,…

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