How Can Your Nonprofit Benefit from Pinterest?
Today nonprofits have so many social media tools at their fingertips ? it can be quite overwhelming to determine which social media platforms are worth using or which ones will most effectively reach a desired audience. Pinterest is a growing social network medium for nonprofits and companies because of its visual storytelling format that showcases products, news and ideas. It can also serve as a library of sorts, providing a place to store articles and ideas that you would like to explore when you have more time. There are a variety of different ways nonprofits can utilize Pinterest to create a picture driven collection of information in hope of spreading their value and mission.
Pinterest Boards can be created for any and every topic. Check out Lewis Ginter Botanical Garden?s pinterest profile below. This nonprofit has created boards for flower pictures, events, weddings at their venue, Richmond news, gardening ideas, classes offered, etc.
How can your nonprofit use different boards to showcase your mission and values? More examples include animal rescue organizations creating a board for animals waiting to be adopted, art centers creating a board to show recent work, community organizations creating a board with holiday potluck recipes?the possibilities are endless!
Idea Boards: The Pinterest board below is from the HandsOn Greater Richmond profile and serves as a space for the team to collect volunteer appreciation gift ideas. Pinterest boards can be used as a storehouse for lesson plans, gift ideas, recipes, blog post ideas?anything that could be useful to a specific nonprofit organization. Use idea boards for internal purposes or direct clients to a particular board to share ideas and helpful information. The Spark Mill consulting firm has created numerous boards that share tips on how to be more creative, strategic, efficient and more. The whole idea is to showcase information, tutorials and stories. GiveRichmond plans to continue producing ?How To? articles like this one and post them to Pinterest for your future reference. *Important tip: Install the Pin button on your internet browser so that you can immediately pin something you come across on the internet. Several people can be added to the same board to collect ideas in one location.
Product boards can be used to display items available the Pinterest. When an individual ?pins? a picture of a product, the image is seen by all of the individual?s followers ? this rapidly increases the exposure of a particular item as friends ?share? pictures of products with each other. The Richmond Sports Backers have a Pinterest board exclusively for their products, and each picture links to the Sports Backers online store. This way, the user is immediately directed to the online store after clicking the picture and is prompted to purchase the item or view similar products.
Want more tips on social media for your nonprofit? Come to ConnectVA’s Social Media for Nonprofits Conference on 3/19 @ WCVE/Community Ideas Station – featuring Heather Mansfield of Nonprofit Tech for Good!
GiveRichmond/GiveSouthsideVA is a program of The Community Foundation Serving Richmond & Central Virginia (TCF). As strategic partners with ConnectVA, TCF and GiveRichmond/GiveSouthsdeVA encourage smart giving by identifying trends and success stories in local philanthropy through their Smart Giving blog series. If you have ideas about topics you would like to have covered, please comment below!
Nonprofit Technology Tools
- Google for Nonprofits – Provides charities access and guidance on how to use a variety of tools and resources that Google offers. Google Apps, provides a free way to host email and provide organization-wide calendar and document sharing
- Microsoft One Drive – Document sharing site that is useful for sharing collections of documents with groups of people using a password
- My Committee – Handles committee member contact information, agendas, minutes and other committee documents for a nominal fee
- Prezi – Create and share presentations online with the cloud-based, free software
- Slideshare – share PowerPoint slides and presentations
Visit Techsoup for reviews and discounts for the software below.
- Account Edge – Manages all elements of accounting
- Cisco – Servers and Networks
- Donor Perfect – Manage fundraising efforts with this donor management system
- ETapestry – Manage donors and all aspects of fundraising
- Exceed – Several versions provide different levels of donor management
- Mobile Beacon – Servers and networks
- Netsuite – Manage fundraising and donors with this system
- Quicken – Manages all elements of accounting
- Volunteer Matters Pro – A scheduling software
- And more!
- Bootswatch – Free themes for Bootstrap
- Drupal – Open-source web design and content management for nonprofits with little or no web design expertise
- HTML5Up – Free HTML5 site templates
- Impossibility – Domain name generator
- LeanDomainSearch – Domain name search
- Reviews.com – Comprehensive research into the best web hosts
- Templated – A collection of free CSS and HTML5 website templates
- WordPress – Blog and site design for nonprofits with little or no web design or content management expertise
- Canva – Create social media and presentation graphics with pre-made or custom templates
- Easel.ly – Create and share infographics
- Pablo – An extension of Buffer, this tool provides perfectly sized templates for captivating content creation
- Piktochart – An easy-to-use infographic maker
- Relay – Free user-friendly graphic design tool with sharing functions
- Withoomph – Low-cost instant logo generator
- Blab – Connected to Twitter, Blab enables real-time video conversations from multiple locations
- Buffer – Schedule social media posts across different channels in advance
- Klout – See how you rank and guage your influence
- Latergramme – Schedule and manage your Instagram posts
- Moovly – Create animated videos and presentations
- Periscope – A mobile app that lets you broadcast events in real-time
- RiteTag – Using a campaign hashtag? Track its performance with this tool
- Social Image Resizer Tool – Optimize your images for different channels
- SocialRank – Find, analyze, and manage your Twitter and Instagram followers
- SharedCount – Track URL shares and likes
- WriteRack – Want to try a Tweetstorm? This tool can help you do it.
- Replay – An iOS mobile app for mashing together clips, photos, music, and text to make compelling videos for social media
- Upload’n’Roll – A tool for uploading your photos and videos into Snapchat
- VivaVideo Pro – An Android video-editing app
- WeVideo – A comprehensive cloud-based video-editing platform
- Bit.ly – URL shortening and redirection service with real-time link tracking
- BrainyQuote – Find inspirational quotes to use in your communications content
- Emotional Marketing Value Headline Analyzer – See how your reader will react to your headlines with your EMV score
- Free Stock Images – Check out this digest of websites with free stock photos
- GetEmoji – Copy and paste emoji for inclusion in your e-mails and social media
- HTML and CSS Tutorials – Learning basic HTML and CSS can help when using tools like MailChimp and WordPress
- HubSpot’s Blog Topic Generator – Enter a few keywords to get new ideas in seconds
- Iconfinder – Find icons (like social media icons) for adding to your website or e-newsletter
- Internet Archive Wayback Machine – Review and reference old versions of your website
- Mapme – Create, share, and embed your own maps!
- OptInMonster – Get more newsletter subscribers by adding an e-mail subscription pop-up to your website
- Portent Title Generator – Need a great headline for your blog or e-newsletter? Try this generator using keywords.
- SnapWidget – Create a collage of Instagram photos for your website
- Statista – Need a stat? This is a searchable portal to multiple statistics databases worldwide
- Thesaurus.com – An online thesaurus for when you need help with your writing
- WiseStamp – Allows you to create HTML-based email signatures
- Browseo – How search engines see your website
- BuzzSumo – Learn what content is performing best for any topic
- Google Analytics – The most widely used, comprehensive website data tracking tool
- Google PageSpeed Insights – Check the performance of your site
- Google Webmaster Tools – Data, tools, and diagnostics to maintain Google-friendly websites
- Keyword Tool – Free Google keyword suggestions
- Nibbler – Test your website and get scored on your accessibility, popularity, coding quality, and more
- Open Link Profiler – Analyze your website’s backlinks
- Open Site Explorer – Advanced, detailed info on backlinks and link building
- Pingdom – Website speed test
- QuickSprout – Analyzes your website using your Google Analytics profile
- SEO Site Checkup – Easy to read, comprehensive, and free SEO checkup for your site
- SERPs Rank Checker – Free keyword rank checker
- WordPress Yoast SEO Plugin – Easily improve SEO for your WordPress site with this plugin
- Board Director – software to help manage communication with board members
- Evernote – Keep track of all of your notes in one place with this popular app
- Google Transcribe – a Chrome add-on that helps you transcribe audio
- LastPass – Create and save passwords for multiple websites
- Padlet – A cloud-based brainstorming tool. Terrific if you have staff members who don’t all work in the same building & for board members
- Paper – A mobile app for organizing notes, photos, and sketches
- Trello – ConnectVA uses this project management tool to keep our web projects organized
- Yanado – A task and project management tool inside Gmail
For more great resources, check out Wild Apricot’s comprehensive list of Free or Cheap Online Tools for Nonprofits.
Know of any tools we missed? E-mail us at email@example.com.
Nonprofit Technology Reports
- ConnectVA Guide to Social Media Best Practices 2015
- Helping Nonprofit Networks Strengthen Their Fundraising Effectiveness
- 12 Tips to Being Safer Online for Nonprofits
- 2017 Nonprofit Communications Trends Report
- 2017 Global NGO Online Technology Report
- The Landscape of WordPress for Nonprofits: A Report on the Current Marketplace for Plugins
- The DonorDrive State of Peer-to-Peer Fundraising in 2016
- Beyond Vanity Metrics: Toward Better Management of Member Engagement
- 2017 M+R Benchmarks Report
- Consumers Guide to Grants Management Systems
- 2016 Donor Engagment Study
- 2017 Digital Outlook Report
- 2016 Charitable Giving Report
- Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
- Social Media Reports from Pew Research Center
To learn more about nonprofit technology tools and gain new skills, check out our list of webinars on our Community Calendar. ConnectVA and member organizations add new events on an ongoing basis.